About
ITAH
A BRAZILIAN COMPANY that was born to connect, in a sustainable way, coffee producers and roasters all over the world.
Established by Roberta Armentano, who has more than 30 years of experience in the coffee market, ITAH was created to bring an innovative vision of this path, taking care of the entire commercial and export coffee process with ethics, accountability, determination and affection.
Our focus is to create a more equitable journey for farmers and cooperatives, and for buyers as well.
On the producer side, an advice that does not only support sales but assist them to perceive the value of their products and helps them to expand their businesses.
As for the roaster, ITAH will represent and present an interesting range of coffee types, supporting direct trade and transparency in all relationships.
We know producers face many challenges and we can help them to have a better return.
GET TO KNOW ITAH, THE PATH OF YOUR COFFEE.
Hover the mouse over the icons to find out WHAT WE BELIEVE.
We were born to VALUE ALL THE STAGES OF THE COFFEE JOURNEY. Whether by valuing farmers, or by delivering a valuable product to roasters worldwide. Our goal is to RE-CREATE THESE RELATIONSHIPS, making them fairer and more possible. We believe in TRANSPARENCY and SUSTAINABILITY as essential premises for this whole process. We work with all types of coffee, not only Gourmets and we believe that all of them have their place in the market and must be well represented. We know that the right sale mix allows the achievement of a positive profit. Roasters, in return, can buy exactly what they need. Equalize this balance between supply and demand is one of OUR COMMITMENTS. We believe in CONTINUOUS IMPROVEMENT and by working together, we will REDESIGN A FAIRER ROUTE FOR EVERYONE. WE ARE THE PATH OF YOUR COFFEE. WE ARE ITAH.
Innovation and strategical thinking, creating solutions so that allow coffee producers to be well represented without overpaying to reach the commercial channels. The roasters, on the other hand, will pay the proper price to have the right product with transparent access to the farmers.
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A new way for your coffee.
ITAH was born to assist coffee producers to have a more sustainable trajectory in your day-to-day life, which we know is not easy. The climatic risk, other inclement weather, and a structured system that squeezes you, the producer, make your daily life full of great challenges to be constantly overcome. Even when you manage to surpass all of them, many times, the prize is not as satisfactory as it should be.
Be Transparent.
ITAH has a team with 29 years of experience in the coffee market and knows that transparency is the beginning of a solid and constant relationship. When the farmer, large or small, knows who one is dealing with, the relationship strengthens, and the whole chain wins.
Every coffee has a purpose.
ITAH does not only work with GOURMET coffee, all of them have value and space in the market. The ability to make the right distribution of all coffee types is our differential. We understand that the ideal profit is achieved by the right sale mix and we are here to support you.
There is a possible and better alternative to your coffee.
Both you, the producer, and the cooperatives deserve to be well represented worldwide and to have the right return. This is the purpose of ITAH. We want to build a route together, harmonic, sustainable and fair.
A world of unknown coffees.
Can you imagine, you as roaster, having access to farms that never achieved your market but already have an excellent product at hand? ITAH makes it possible. With extensive experience in the coffee market, ITAH researches and partners with farmers and cooperatives that own all coffee types for you to make the best choice.
We do not only focus on the Gourmet type.
Often, what you need is an affordable product, with good quality. We understand your demands and we seek the best alternatives, always delivering the right product with a fair price for the whole chain.
Direct Trade.
ITAH knows the importance of acquiring products aligned with a policy of direct trade, and all the relationships are based on this principle. When you, the buyer, do business with ITAH, you assure to be buying sustainable products, that do not harm the society or the environment. When ITAH, looks for coffee consuming markets that value the commitment to the farmer, especially the small, we validate our life purpose.
ITAH works for and with you.
We want to be a transparent link between you and the producer. The creation of a successful collaboration, profitable businesses, and growth for the whole chain, are the reasons that move us as a Company. When you have the confirmation that producers are comfortable with their representation, you are assured of making a good deal materializing the perfect execution of the coffee value chain.
GET TO KNOW ITAH’S FOUNDER
Roberta Armentano has been passionate about coffee for more than 30 years.
Administrator with emphasis on Foreign Trade, comprising professional experience in 4 major coffee exporting companies, driving areas of execution, trading and strategic operational leadership.
Strong experience in the construction, development, and implementation of “green field” business in coffee market.
Mother for 20 years and proud for all her career.
Nosso Manifesto
Nascemos para VALORIZAR TODAS AS ETAPAS DA JORNADA DO CAFÉ. Seja ao reverenciar os agricultores, seja ao nos preocuparmos em ENTREGAR UM PRODUTO DE VALOR aos buyers de todo o mundo. Queremos recriar estas relações, fazê-las mais justas e mais possíveis. Acreditamos na TRANSPARÊNCIA E NA SUSTENTABILIDADE como premissas essenciais para todo este processo. Fazemos questão de trabalhar com todos os tipos de café, não somente os Gourmets, e acreditamos que TODOS TÊM SEU ESPAÇO NO MERCADO e devem ser bem representados. Sabemos que é do equilíbrio da venda de todos os tipos de café que se alcança um lucro positivo. E os buyers, por sua vez, recebem uma gama maior de produtos para comercializar. Equalizar esta balança entre oferta e demanda é um de nossos compromissos. ACREDITAMOS NA MELHORIA CONTÍNUA e que, juntos, conseguiremos REDESENHAR UMA ESTRADA MAIS JUSTA para todos. Nós somos o caminho do seu café. Nós somos a Itah.
Nosso Diferencial
Pensar estrategicamente e INOVAR EM TODOS OS ÂMBITOS, criando soluções para que os produtores de café sejam BEM REPRESENTADOS, sem precisar pagar a mais na conquista dos canais comerciais. E os buyers, desta forma, conseguirem pagar um PREÇO ACESSÍVEL para ter o produto com maior VALOR ATRIBUÍDO.
Nossa Filosofia
Valorizar o café brasileiro e as relações comerciais de sua jornada.
NOSSO DESEJO
Recriar uma estrada na comercialização do café que seja mais sustentável, baseada na transparência entre as relações, acessibilidade a bons produtos e ganhos justos a todos.
Nosso Compromisso
Com muita ética, dar acesso ao mercado comercial a todos os agricultores e cooperativas e, desta forma, oferecer os melhores produtos aos buyers, garantindo, no processo inteiro, a sustentabilidade em cada etapa.
