{"id":3,"date":"2026-05-08T16:38:11","date_gmt":"2026-05-08T19:38:11","guid":{"rendered":"http:\/\/itah.agr.br\/?page_id=3"},"modified":"2026-05-20T14:22:50","modified_gmt":"2026-05-20T17:22:50","slug":"politica-de-privacidade","status":"publish","type":"page","link":"https:\/\/itah.agr.br\/en\/politica-de-privacidade\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3\" class=\"elementor elementor-3\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da299de e-flex e-con-boxed e-con e-parent\" data-id=\"da299de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a0ea4fe e-con-full e-flex e-con e-child\" data-id=\"a0ea4fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b68a08 elementor-widget elementor-widget-text-editor\" data-id=\"1b68a08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Last Updated: May 2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8efe999 e-con-full e-flex e-con e-child\" data-id=\"8efe999\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d866a41 elementor-widget elementor-widget-text-editor\" data-id=\"d866a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"6\">The <b data-path-to-node=\"6\" data-index-in-node=\"2\">ITAH COMERCIAL EXPORTADORA LTDA<\/b>owner of the Itah brand, registered under CNPJ No. 38.260.533\/0001-85, values the privacy of its users and partners. This Privacy Policy describes how we collect, use, store, and protect your personal information when you visit our website (<a class=\"ng-star-inserted\" href=\"https:\/\/itah.agr.br\/en\/\" target=\"_blank\" rel=\"noopener\">https:\/\/itah.agr.br<\/a>) and use our contact forms.<\/p>\n<p data-path-to-node=\"7\">By using our platform and providing your data, you agree to the terms described in this policy, in full compliance with the Brazilian General Data Protection Law (LGPD) and the General Data Protection Regulation (GDPR).<\/p>\n<h2 data-path-to-node=\"8\">1. Personal Data Collected<\/h2>\n<p data-path-to-node=\"9\">We collect information that you voluntarily provide to us through our contact forms. The collected data includes:<\/p>\n<ul data-path-to-node=\"10\">\n<li>\n<p data-path-to-node=\"10,0,0\">First and Last Name;<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"10,1,0\">E-mail address;<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"10,2,0\">Phone\/WhatsApp number.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"11\">2. Purpose of Data Processing<\/h2>\n<p data-path-to-node=\"12\">The personal data collected by Itah serves the following purposes:<\/p>\n<ul data-path-to-node=\"13\">\n<li>\n<p data-path-to-node=\"13,0,0\"><b data-path-to-node=\"13,0,0\" data-index-in-node=\"0\">Customer Service and Support:<\/b> To respond to your questions, quote requests, or messages sent through our contact channels;<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"13,1,0\"><b data-path-to-node=\"13,1,0\" data-index-in-node=\"0\">Marketing Communication:<\/b> To send newsletters, market insights, updates on coffee lots and harvests, product launches, and exclusive brand content.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"14\"><i data-path-to-node=\"14\" data-index-in-node=\"0\">Note: You may, at any time, withdraw your consent and opt-out of our communications by clicking the \"unsubscribe\" link located at the bottom of our emails.<\/i><\/p>\n<h2 data-path-to-node=\"15\">3. Cookies, Metrics, and Tracking<\/h2>\n<p data-path-to-node=\"16\">To improve your browsing experience and understand how you interact with our website, we use third-party technologies:<\/p>\n<ul data-path-to-node=\"17\">\n<li>\n<p data-path-to-node=\"17,0,0\"><b data-path-to-node=\"17,0,0\" data-index-in-node=\"0\">Google Analytics<\/b> Collects anonymous browsing data for statistical purposes, such as pages visited, time spent on the site, and general location of access.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"17,1,0\"><b data-path-to-node=\"17,1,0\" data-index-in-node=\"0\">Meta Pixel (Facebook\/Instagram):<\/b> Used to measure the effectiveness of our advertising campaigns and display personalized ads based on your interests.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"18\">You can manage or disable the use of cookies directly through your internet browser settings.<\/p>\n<h2 data-path-to-node=\"19\">4. Data Sharing and Storage<\/h2>\n<p data-path-to-node=\"20\">Itah does not sell, rent, or share your personal data with third parties for commercial purposes. Your data is stored on secure servers and with highly trusted marketing automation partners who also strictly comply with information security standards.<\/p>\n<h2 data-path-to-node=\"21\">5. Your Rights (LGPD &amp; GDPR)<\/h2>\n<p data-path-to-node=\"22\">You have full control over your data. At any time, you may contact us to exercise your rights to:<\/p>\n<ul data-path-to-node=\"23\">\n<li>\n<p data-path-to-node=\"23,0,0\">Confirm the processing of and access your data;<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"23,1,0\">Correct incomplete, inaccurate, or outdated data;<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"23,2,0\">Request the permanent deletion of your data from our database.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"24\">6. Contact Data Protection Officer (DPO)<\/h2>\n<p data-path-to-node=\"25\">To exercise your rights or ask any questions regarding this Privacy Policy, you can contact our responsible officer directly via email at: <b data-path-to-node=\"25\" data-index-in-node=\"179\">vamosfalar@itah.agr.br<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00daltima atualiza\u00e7\u00e3o: Maio de 2026 A ITAH COMERCIAL EXPORTADORA LTDA, detentora da marca Itah, inscrita no CNPJ sob o n\u00ba 38.260.533\/0001-85, valoriza a privacidade dos seus usu\u00e1rios e parceiros. Esta Pol\u00edtica de Privacidade descreve como coletamos, usamos, armazenamos e protegemos as suas informa\u00e7\u00f5es pessoais ao visitar o nosso site (https:\/\/itah.agr.br) e ao utilizar os nossos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pol\u00edtica de privacidade | Itah<\/title>\n<meta name=\"description\" content=\"A Itah se consolida, em n\u00edvel global, a propor um caminho de oportunidades de retornos cada vez mais justos para todos os produtores, roasters e parceiros envolvidos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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